Open All Hours?

When it comes to monthly report time, as a marketer it’s always nice to show a nice growth in the number of customers that have purchased your goods. Often the first way to do this is to increase your marketing budget – with Adwords being the ‘go to’ option for most.

Confucius once said: “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.” The same logic appears with internet marketing. You can continually feed the Google Adwords beast with Pound coins or you can build yourself a mobile website that will serve your customers when and wherever they are.

The data above is from a large, multi-sector website. It shows how people are accessing the site: mobile or non-mobile during Monday to Friday. As you can see, at 7am there is a huge spike where people are five times more likely to research products than late at night. During the day people are also increasing the rate at which they research products – perhaps sneaking off from their desk?

From many years of working with ecommerce websites we’ve seen a growing trend of people researching products during the day and then sending themselves the websites they’ve found and then to purchase at home on a desktop when they have finished work. Over time there has been a growing trend to actually transact during work hours as the number of mobile ecommerce stores have come online. But that doesn’t diminish the need to be available to mobile users all of the day and night. As competition increases it is crucial to be “open all hours”. Just make sure you don’t have Arkwright’s till.




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