Digital entrepreneur launches mobile commerce company MymCart with £475k investment

Digital entrepreneur Mark Kuhillow, who previously founded the UK’s largest affiliate management agency R.O.EYE, has launched MymCart after securing an initial £475k investment in the business from the Finance for Business North East Technology Fund
and a group of high-profile private angel investors.

MymCart gives any small company wishing to create a mobile-optimised website or allow their customers to pay for goods or services via a mobile phone the ability to build their own affordable, branded mobile site or transactional store within minutes.

It removes costly entry barriers to mobile website optimisation and mobile commerce for any kind of business in the UK. Users log in to www.mymcart.com to create their mobile web app which is compatible with all types of smartphones for as little as £30 set-up plus £35 monthly fee. All businesses are being offered a free 30 day trial.

MymCart is unique because it enables users to create a mobile app in five minutes that offers a fully transactional back-end system. Paypal is the default payment method, but customers can also opt to pay by credit or debit card.

MymCart is also available to be white-labelled by digital marketing agencies.

“MymCart is making m-commerce simple and accessible to any business already trading online but wanting to open up a new revenue stream,” said Mark Kuhillow, Managing Director of MymCart. “We’re bringing affordable mobile commerce to the masses that can’t necessarily afford to pay thousands of pounds for a mobile optimised website or buy an expensive off-the-shelf solution. Our core market is small retailers and businesses that want to give their customers the convenience of mobile browsing and shopping. From retailers and brands to health clubs, plumbers and music venues – the MymCart proposition is compelling.”

The company is backed by digital and retail figures including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi in 2005. Peter Robinson, who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges, where he launched Selfridges.com, sits on the advisory board of MymCart.

“More of us are using our mobiles to search for things or make purchases on the internet, but most websites aren’t optimised for display on mobile devices,” said Peter Robinson. “To date, offering a mobile-optimised website has often been an expensive option limited to large businesses with well developed online operations. MymCart is about bringing what is rapidly becoming a core capability to market as an affordable and tiered solution for individuals or small businesses.”The Finance for Business North East Technology Fund is a venture capital fund dedicated to investing in technology businesses in the area with outstanding potential. MymCart is based in Manchester and will open a base in the North East as part of its expansion programme.

A further £500k investment has been earmarked for MymCart by The Finance for Business North East Technology Fund, subject to it meeting initial business targets.

Ross Sleight, co-founder of Virgin Games and Richard Gregory, chief operating officer of search marketing agency Latitude also sit on the advisory board. Carl Uminski, currently COO of the UK’s largest independent mobile agency Somo and former CTO at Overture which sold to Yahoo! Inc for $1.6bn in 2003, is a shareholder in MymCart.

About MymCart
MymCart (www.mymcart.com) gives any small company wishing to create a mobile-optimised website or allow their customers to pay for goods or services via a mobile phone the ability to build their own affordable, branded mobile site or transactional store within minutes. It removes costly entry barriers to mobile website optimisation and mobile commerce for any kind of business in the UK. Users log in to the MymCart website to create their mobile web app which is compatible with all types of smartphones. Costs start at £30 set-up plus £35 monthly fee.
The company is backed by high-profile digital and retail investors including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi, and Peter Robinson who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges where he launched Selfridges.com. Ross Sleight, co-founder of Virgin Games and Richard Gregory, chief operating officer of search marketing agency Latitude sit on the advisory board. Carl Uminski, currently COO of the UK’s largest independent mobile agency Somo and former CTO at Overture which sold to Yahoo! Inc for $1.6bn in 2003, is also a shareholder in MymCart.
For further information please contact:
Claire Armitt
flannel
01273 779449
claire.armitt@no-flannel.com

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