An m-commerce site isn’t just another gadget you get all excited about whilst you’re having it built and then forget a few days later. The mobile web is a powerful tool for attracting new customers and the sales that follow. To help you make the most of your mobile site, here are ten quick tips to get your mobile store contributing to your bottom line:
- Have a good think about which products you put live or focus
With large-scale ecommerce sites often there is in-built duplication caused by different iterations of the same or similar products. By streamlining your mobile site you can concentrate your SEO on just the most popular products and remove the problem of that inherent duplication.You might also like to concentrate efforts on particular seasons or current events such as Royal memorabilia, the Olympics or the Eurovision song contest for example. Prior to Easter and Christmas you would most probably focus on associated products too.
- You don’t have to use your main site’s categories
If you’re trying to reduce the number of categories on your mobile site’s homepage you can amalgamate some of them. This will enhance the user-experience.
- Think about your product titles
Often e-commerce site owners play around with their product titles to get the best SEO benefit out of them. However, the balance between mobile SEO and mobile usability is different to that of desktop machines. Shorter is better and remove any extraneous words. You also may not require long, verbose product descriptions.
- Let your customers know that you have a mobile site
Obviously they will find your mobile site if they use a mobile device as they will be redirected to it. But include your mobile site’s URL in your customer emails and marketing messages; your email signatures and mention it in your social media.
- Think Mobile SEO
Mobile SEO is no different when it comes to the importance of links. Although we’re developing some enhancements to the mobile search engine optimisation aspect of our retail product, it doesn’t harm to link to it as a normal link from your site – perhaps from your about us page on your main site?
- Track your traffic
Of course you would have added your Google Analytics code to your dashboard. Doing this, along with adding goals and eCommerce tracking on sales (we’ll come on to this in a post in the near future), will allow you to determine which products and which types of products work well with mobile-based consumers which will, in turn, help you to improve your sales volumes. The measure and improve cycle is no different for m-commerce as it is for the rest of your business.
- Show value
As you’re probably aware, customers are very price driven. In our system you have the opportunity to not only add the current price but also the RRP or previous price to show how much people are saving. That RRP price will appear greyed out and have a strike-through.It’s worth noting that 65% of smartphone owners have used their mobile device to compare prices when in a store. You have a great opportunity to get those people to transact with you there and then by offering a great price and an efficient payment process.
- You don’t have to use your desktop product images
Often retailers will have a variety of product photos present on their desktop version of the site. You don’t have to use the standard one. With testing you could find a different style of photo that better captures the desirability of your products for those on mobile devices.
- Fill out all the usual extra information
People are just as curious about your returns policies and delivery costs buying via their mobile devices as they are on their desktop machines. Don’t hinder your conversion rates by neglecting to add this information.
- Don’t forget your marketing tracking
We’re not only talking about your affiliate marketing tracking which is becoming a deciding factor for affiliates to choose which merchants to promote. But we’re also talking campaign tracking in Google Analytics. Now over half of Facebook’s 825 million users are accessing the site via a mobile device, think about sharing and tracking your mobile site with specific campaign variables.