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57 per cent of consumers will not recommend a business with a poorly designed mobile site.*

* Source: Compuware, 2012

Overview: MymContent

Tap into the mobile explosion and make it easy for your customers to engage with you with a fully-featured mobile website. MymContent works on all mobile devices and is suitable for service companies such as solicitors, plumbers, builders, locksmiths as well as leisure businesses such as beauty salons, pubs, restaurants, gyms etc. Your MymContent mobile website will include search engine optimisation features and can easily be updated with a simple and intuitive admin tool.

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Personalise Your Mobile Web Site

MymContent is a completed mobile website platform with the following features:

Website Branding

  • Logo - Add your company logo once and it will appear at the top of every page on your mobile website. The recommended size is 640x84.

  • Footer - Further information can be also added into a footer that appears at the bottom of every page on your mobile website.

  • Welcome Text - Additional text can be added onto your mobile website’s homepage.

  • Location Map or Banner - Display your location using Google Maps on your homepage, or if this isn’t appropriate, the map can be replaced with a banner.

Engaging Your Customers

  • Favourites Icon - Let your customers save a link to your mobile website using an icon defined by you, so that they can instantly find you.

  • "Call Us" Button - Make it easy for customers to get in contact with you by calling directly from their mobile phone by simply tapping the "Call Us" button. This button can be made to appear at the top and bottom of every page and the name of this button can be changed if required. If you don’t want customers to call you, this button can be made to direct users to a contact form.

  • Callback - Allow potential customers to request a callback at a time convenient to them with the ability to amend the 'contact us' form with a callback request option.

  • Contact Form - Enable your customers to send you an email message using a contact form to ensure you capture all of their relevant details.

Social Marketing

  • Social Sharing Buttons - All content can be shared via Twitter, Facebook, LinkedIn and Google+.

  • Twitter Feed Display - A specific section displaying your Twitter feed can be made available from the main menu. Users are also able to follow your account directly from this page.

  • Blog Feed Inclusion – Easily add new content to your mobile website by displaying your latest blog posts. Simply add your blog feed URL into the dashboard.

Content Pages

All of the following content pages are available “out-of-the-box” and can be reordered and turned on or off as required. It is also possible to change the names of these pages to suit your business requirements. Apart from the Gallery and Video pages, HTML code can be added to all of the pages below to extend their capability from simply displaying text:

  • Locations - Each of your locations can be described with an individual profile and, depending upon their hardware and permissions provide your customers with a list of your locations sorted by distance from them. Separate maps and "Call Us" buttons can be available for each location

  • News - Newsworthy content can be collated within its own section.

  • Service - The products or services your company provides can be described in a specific section and organised with subpages.

  • People - The 'People' section displays profiles of key personnel (with microdata for enhanced search engine appeal) along with optional social profiles and profile picture.

  • Custom Pages - Additional pages can be added to extend your mobile website to meet additional business requirements.

Search Engine Optimisation

  • Editable Page Title & Descriptions - All pages can have their title tags and meta descriptions updated, allowing you to extend your search engine optimisation strategy to your mobile website.

  • Add canonical tags - All mobile webpages can have a canonical tag to the desktop website version of the page added within the dashboard.

Reporting

  • Google Analytics - Customers can use a specific Google Analytics account to track the mobile website's usage.

Other

  • Mobile Device Detection Code - Choose from two versions of the mobile detection script. The first automatically redirects users to a mobile website; the second requests users to confirm they wish to be redirected.

  • Customisation and Maintenance - Easy to use dashboard to customise and manage the mobile website.

Customer Views

"Since signing up for a mobile site with MymCart, I have been very pleased with the outcome of the site. It matches the personal theme of our desktop site and the functionality is very versatile. We’ve also noticed an increase in our mobile traffic since buying the mobile site. Which has in turn has increased the number of enquiries we get from companies looking for our services."

Jack Miles, Managing Director - Shoreland Access

"MymCart has given us the opportunity to quickly launch a mobile website and attract the right candidates - without the need for intense or expensive development"

Colin Telford, Managing Partner - The Candidate Ltd

"Since signing up with a Mymcart mobile website, we’ve seen a dramatic increase in our mobile hits to the website. Also we’ve noticed a rise to the amount of queries we’ve had via the mobile contact page; which in turn has seen an increase to the amount of visitors we’ve had to our inn. I have been extremely happy with the mobile site and I have signed up for another two mobile sites for other businesses I own."

Sean Donkin, Owner - Bamburgh Castle Inn